At the end of June, I’ll be abandoning Qwest service entirely, saving about $56/month on phone service. Not that $56/month is outrageous; it’s actually a good bit less than what I pay Tmobile every month, although there really is no comparison between what I can do on my Tmobile-powered Android and what I can do with the land line, which has become pretty useless.
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages adverstising, newspaper advertising, and all forms of broadcast advertising—is still valid for a lot of businesses. And an entire industry (advertising) came into being to support that kind of marketing. But it’s no […]
Most people think having a website has value. They’re wrong. Lots of people and businesses and organizations have websites (although as recently as a year ago, only 37% of US small businesses had one). But having a website is sort of like having a hammer. Just because you own one doesn’t mean you’re building a […]
According to Seth Godin, there are two reasons people don’t buy (or do) things: 1. They don’t know about it. 2. They’re afraid of it. If you don’t know about blogging and the substantial benefits it can bring to your business, that’s at least partly my fault. My business, and my mission, is to help […]
This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on EvoBloggito in January 2009. The video above is about social media as a means of engaging customers. If you’re in business, you need to watch […]
Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one of those things was espresso. After several espresso-less months, however, my wife decided espresso was more essential than we thought. She headed to the local […]
It seems as though this question could be answered with a simple “yes” or “no” (I would argue “no”), but a conversation I had yesterday with Chris Madrid of New Mexico Community Capital’s IMPACT New Mexico program helped me understand two things: 1) that a static website can still have some value as an “online […]