Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages adverstising, newspaper advertising, and all forms of broadcast advertising—is still valid for a lot of businesses. And an entire industry (advertising) came into being to support that kind of marketing. But it’s no
This is a guest post by Bonnie Harris, the founder of Wax Marketing, Inc. She has over 20 years experience promoting businesses and products of all kinds. Read her blog or follow her on Twitter for more ideas! It’s easy to find articles and blog postings about the "new" PR—and how traditional media is dead.
More and more, business owners are starting to understand that blogging has value for their businesses. But business blogs are still relatively new, and the vast majority of businesses don’t have one (here in New Mexico, a surprising number don’t even have old-style static websites). There is an impression among many that blogs are "just
Times are tough, and they’ll get tougher, according to just about every expert opinion you can find. Optimistic experts say the recession will last through 2010; pessimists forecast hardship for the next decade. The wailing and gnashing of teeth among business owners and their employees (not to mention the experts) has reached almost biblical proportions.
The Machine is Us/ing Us Found this video on a social media site I belong to; it’s different than an older video I remember with a similar name. It’s a bit melodramatic, but it provides a reasonable overview of how the web has evolved from static content inseparable from format, to database-driven content separate from
David Meerman Scott’s book, The New Rules of Marketing & PR, has been around for more than a year and has gotten a lot of well-deserved attention. Not only does it outline how to use social media for marketing, it also describes how to use more traditional marketing instruments, such as press releases, to best