We launched two WordPress-based websites this week, and I’m pleased with both. But I’m really happy double launches are an unusual event. So many things need to happen just before launch, in addition to the inevitable last-minute content changes, and two at once is pretty demanding. The first site, launching Thursday evening, is The Hilltop
IntelliCyt Corp. is an interesting biotech company in Albuquerque. They make high-throughput flow cytometry equipment and software, with a unique patented process. We were fortunate to do their first website (and their logo) in 2007 while they were still a very small startup. They are still considered a startup (and are attracting funding from venture
There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of the copy, the few visitors who are really interested in what you have to offer will. If they’re really interested, they’re your best prospects. And
We live in an era of commodification of services. Many of the services that relied on people with specialized skills and expertise a decade ago can be accomplished by low-skilled workers, and in some cases, by automated services (translation into a foreign language, for instance). Few people would argue that services delivered by low-skilled or
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages adverstising, newspaper advertising, and all forms of broadcast advertising—is still valid for a lot of businesses. And an entire industry (advertising) came into being to support that kind of marketing. But it’s no
This video, from Erik Qualman of socialnomics.net, purposely looks and sounds a lot like the most recent version of "Did You Know", an earlier version of which was published on EvoBloggito in January 2009. The video above is about social media as a means of engaging customers. If you’re in business, you need to watch
Take a look at Seth Godin’s Book Roundup, a list of mostly business and marketing books, but even those that are not have some application to business and marketing. No doubt the list could be longer, but this is what Seth has been reading. I’d like to mention another book that I think deserves your
