Blog Posts: Local Search
Hilltop Landscaping: what a company blog should look like»
Let’s just come out and admit it: most company blogs are horrible. Either they are never updated (I resemble that remark), or they read like press releases, in that dry,…
Google Offers Fresh Advice on SEO»
Google gets a bit cute (the idea for the “Googlebot” holding flowers comes from a post on Google’s blog entitled First Date with the Googlebot; unless you’re kind of a…
Do Static, Set-it-and-Forget-it Websites Still Have Value?»
It seems as though this question could be answered with a simple “yes” or “no” (I would argue “no”), but a conversation I had yesterday with Chris Madrid of New…
Jumping on the Blogging Bandwagon, or Not»
Bandwagons are lots of fun to jump onto: there are usually a lot of upbeat, excited people already there. Many of them are convinced the bandwagon is taking them to…
Video: How to Add Your Business to Google Local Business Center»
This video from fall, 2008 is a pretty good explanation of how to add your business to Google’s local business center to appear in Google local search results and Google…
Your Business Website as a Garden: For Show or Food?»
People have gardens for different reasons. There are flower gardens, usually out front where passersby can easily see them, which are meant to provide enjoyment or present a certain “look”…
Wanted: A Plumber Who Wants to Grow His Local Business»
To prove that local businesses can grow their business through blogging, we’re looking for a plumber who wants to serve as our “test subject” in a public experiment, which we’re…
How to Gain Maximum Advantage When People Search Local»
As you may or may not be aware, Google and other search engines (yes, there are still others, more or less) are altering their approach to search to deliver "personalized"…
Blog Readers Only Come for the Jelly Beans»
When we implement a blog for a client, it feels a little like we just delivered one of those little Easter chickens (the ones that drop jelly beans as they…
When is a Website Like a Car with No Engine?»
I continue to be amazed at how many business owners are perfectly happy with static brochure websites. Well, maybe not exactly happy with them, because they’ve certainly noticed their website…