There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of the copy, the few visitors who are really interested in what you have to offer will. If they’re really interested, they’re your best prospects. And […]
Evo recently launched Energy4me.org, the Society of Petroleum Engineers’ education outreach website, on WordPress. It’s a pretty big site, content-wise, and it required us to grow as WordPress developers (that’s our favorite kind of website) to accomplish some of the functions that were needed. Our clients, SPE’s Darci Ramirez and Margaret Watson, were wonderful to […]
Good website navigation not only helps visitors find the information they are looking for, it also tells them where they are on a website. This is especially important in light of the fact that people may arrive anywhere on a website via search or a link from another website. They will appreciate some indication of […]
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and services, sometimes in exchange for a little bit of information that could be helpful in your marketing. It’s a very simple process, but companies screw it up all the […]
Another excellent video from Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, this one describing changes in the way we "find, store, create, critique, and share information."
There are few things more difficult than setting aside your own knowledge and assumptions to look at things from someone else’s perspective. (If that were not the case, political "discussion" would be far more productive…but I digress.) It’s critical to the success of a website that it serve the needs of its audiences, but too […]
Splash pages represent a fundamental misunderstanding of the online medium. Often, they come from a print perspective ("books should have a cover"), or sometimes from a broadcast perspective ("a show should have an intro"). In user surveys, splash pages consistently rank as one of the most annoying things on the internet, but there are still […]