This is a Guest Post by Casey Hibbard of Compelling Cases Inc., author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. For more tips on creating and using customer stories, sign up for her monthly e-tip or get RSS feeds for her Stories That Sell blog. Running interviews
There’s much talk and growing evidence that businesses that blog are realizing business benefits, including increased sales. Most business owners I talk to, however, are hesitant. They’ve heard about the "next big thing" before, so they’re not ready to get excited about blogging, and they have business to tend to. Their lack of excitement often
If you’re not at least a little concerned about the economy and what it might mean to your business, you just haven’t been paying attention. On the other hand, this is no time to panic. Some businesses thrive in slow times, and not because they sell tin cups or hand-lettered "will work for food" signs.