Let’s be clear about one thing: the fundamental part of SEO is focused, frequently updated content that offers value to your target market. All the optimization techniques in the world cannot make up for a deficit of useful content.

Providing useful content is the number one SEO priority: don’t waste time and money on optimization until you’ve got the content issue covered. You can learn just about all you need to know about SEO by downloading Google’s Search Engine Optimization Starter Guide.

More people use search engines than the Yellow Pages

Research confirms that more than 90% of Internet users use search engines to find products, services or information. If you want to increase online sales or expand your web presence, Search Engine Optimization (SEO) is not optional. Increasingly, frequently updated, focused, quality content is the way to build website traffic. That means SEO is as much or more in your hands than in the hands of SEO experts with optimization techniques.

Search engine-friendly vs. search engine optimized

Evo builds search engine-friendly websites, using techniques that allow search engine spiders to easily index the site and avoid search ranking penalties, but we are not an SEO company, per se.

When client websites have content people are looking for, but need additional optimization expertise such as link-building strategies, we turn to our SEO partner, FosterMilo, who offers detailed site analysis, keyword research and recommendations, site content/usability evaluation and recommendations, content creation, pay per click campaigns, and link building campaigns. After meeting with a website owner to determine needs and goals, a proposal is developed outlining fees and specific services to be performed. After SEO research has been completed and recommendations have been made, Evo incorporates the SEO recommendations into the website.