EvoBloggito

Seth Godin: Why tribes, not money or factories, will change the world

Author: Ray Gulick; Published: May 12, 2009; Category: Business, Communication, Marketing, Video, Zeitgeist; Tags: Seth Godin, Tribes; No Comments

A great 17-minute presentation by Seth Godin at the TED conference about why and how tribes will change the world. Find other ideas worth spreading at the TED website.

Video: Blogging for Small Business

Author: Ray Gulick; Published: May 3, 2009; Category: Blogging, Business, Marketing, Video, Zeitgeist; Tags: Blogging, Seth Godin; One Comment

In this short video, Seth Godin, Sean Parker and Jimmy Wales talk about how blogging and social networking have changed small business. Another video about the value of blogging for business worth watching, Seth Godin and Tom Peters: www.openforum.com/marketing/video_hearitfortheblog.html

Microsoft's 2019 Future Vision

Author: Ray Gulick; Published: Apr 23, 2009; Category: Communication, Video, Zeitgeist; Tags: Future, Usability; No Comments

While I’m highly skeptical that Microsoft will play a key role in bringing them into existence (they haven’t really been about innovation for more than a decade), this 5-minute video shows some intriguing possibilities for making digital information part of our everyday lives. Some of it is science fiction at this point, but a lot of science fiction has become reality.

Redesigning the Stop Sign: Unfortunately, Not Unusual

Author: Ray Gulick; Published: Mar 27, 2009; Category: Communication, Design/Development, Marketing, Video; Tags: Design/Development, Humor, Usability; No Comments

This short video is a wonderful parody about how the design process too often works; or doesn’t work. It demonstrates what happens when design is not valued or recognized as a means of clearly communicating the central or primary message.

If you’ve been a designer for any length of time, you’ve found yourself in a similar situation. If you work with or manage designers, you may have been part of this scenario, too.

Key in this video: note the role played by the ineffectual "designer," who does not participate in the discussion, but only takes notes about the design "requirements." Designers have a responsibility to "cut through the crap" and make communication of the primary message the focus of the process. Designers who don’t do that are production artists (they might even be very good production artists), but they’re not designers.

Important Advice on Web Copy from David Meerman Scott

Author: Ray Gulick; Published: Mar 23, 2009; Category: Business, Communication, Marketing, Video; Tags: David Meerman Scott, Web Copy, Writing; No Comments

Most of us forget, when we’re writing copy for our website, that we’re writing for our market: people who don’t care about us or our products. What they care about is themselves and what they want. David Meerman Scott explains how to write copy they will read, with a neat little exercise.