Google gets a bit cute (the idea for the “Googlebot” holding flowers comes from a post on Google’s blog entitled First Date with the Googlebot; unless you’re kind of a geek, don’t bother reading the post), but they offer some solid advice in their recently updated Search Engine Optimization Starter Guide. If you care about […]
I have a lot of blogs and news sources in my reader. So many I can’t possibly read them all every day and stil get any work done. But there are relatively few I consider indispensable, and on the face of it, they don’t seem to have a lot in common. Subject-matter-wise, they’re all over […]
Google Analytics is one of the simplest and quickest ways to understand what is happening with your website. This video, from WordPress, explains how and why to create a Google Analytics account and how to use it.
According to Seth Godin, there are two reasons people don’t buy (or do) things: 1. They don’t know about it. 2. They’re afraid of it. If you don’t know about blogging and the substantial benefits it can bring to your business, that’s at least partly my fault. My business, and my mission, is to help […]
OK, there are probably a few exceptions to that statement. But for the most part, small businesses—say, 98%—that have either static websites or websites that are separate from their blogs are missing out on two huge advantages: search engine traffic an inexpensive, easy-to-use content management system Search Engine Traffic and SEO Attracting search engine traffic […]
That’s right: you don’t find your audience. They find you. Your job, as a blogger, is to make it easy for them to find you when they decide to look for information. It’s a simple formula, but it’s so easy to get off-track. Identify your audience, or "Tribe" if you prefer. You’d be surprised how […]
It seems as though this question could be answered with a simple “yes” or “no” (I would argue “no”), but a conversation I had yesterday with Chris Madrid of New Mexico Community Capital’s IMPACT New Mexico program helped me understand two things: 1) that a static website can still have some value as an “online […]