IntelliCyt Corp. is an interesting biotech company in Albuquerque. They make high-throughput flow cytometry equipment and software, with a unique patented process. We were fortunate to do their first website (and their logo) in 2007 while they were still a very small startup. They are still considered a startup (and are attracting funding from venture
There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of the copy, the few visitors who are really interested in what you have to offer will. If they’re really interested, they’re your best prospects. And
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages adverstising, newspaper advertising, and all forms of broadcast advertising—is still valid for a lot of businesses. And an entire industry (advertising) came into being to support that kind of marketing. But it’s no
Most people think having a website has value. They’re wrong. Lots of people and businesses and organizations have websites (although as recently as a year ago, only 37% of US small businesses had one). But having a website is sort of like having a hammer. Just because you own one doesn’t mean you’re building a
One of the best things you can do to set the tone of a blog post and encourage people to read beyond the heading is to include an image. Most bloggers understand this, because an awful lot of them use images in their posts. But “misuse” of images is more common than “use” of images,
Update 2/4/2010: I had reason for some support help from HostGator, so I tried out their chat support. It’s an entirely different experience. Dedicated attention from a single support tech who stays with you until the problem is resolved. The result? The problem was resolved quickly and efficiently. Update 1/8/2010: when I returned to HG’s
New Year’s resolutions aren’t part of my tradition. They’re too easily forgotten or ignored, and they seem to focus primarily on end results rather than on underlying issues that create the need for improvement. However, because the end-of-year holidays include more days off than I’m used to in a 2-week period, I usually do end
