Blog Posts: Marketing
The Importance of Knowing Who the People in Your Market Are and What’s Important to Them»
I was asked the other day why I use WordPress as my development platform. Even though WordPress dominates the web with approx. 23% of websites using it, there are other other platforms.
Evo Launches WordPress-based Website for IntelliCyt»
IntelliCyt Corp. is an interesting biotech company in Albuquerque. They make high-throughput flow cytometry equipment and software, with a unique patented process. We were fortunate to do their first website…
Why Bad Websites Happen to Good Companies, Part 10: Not Hiring a Writer to Get Clear, Crisp, Compelling Copy»
There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of…
It’s Time for “Old Marketing” Types to Come Over to “New Marketing”»
Old Marketing used to just be “marketing,” before there was “new marketing” to serve as a comparison. Old marketing—which includes Yellow Pages advertising, newspaper advertising, and all forms of broadcast…
Having a website? Meaningless. Using a website? Priceless.»
Most people think having a website has value. They’re wrong. Lots of people and businesses and organizations have websites (although as recently as a year ago, only 37% of US…
Throwing the Yellow Flag for Improper Use of Images in a Blog Post»
One of the best things you can do to set the tone of a blog post and encourage people to read beyond the heading is to include an image. Most…
I’d Like to Say Nice Things About HostGator’s Support, but…»
Update 2/4/2010: I had reason for some support help from HostGator, so I tried out their chat support. It’s an entirely different experience. Dedicated attention from a single support tech…
If My Reader Could Contain Only 10 Feeds»
I have a lot of blogs and news sources in my reader. So many I can’t possibly read them all every day and stil get any work done. But there…
The Surest (and most common) Way for Companies to Shackle Their Social Media Efforts»
More and more companies seem to be getting the message: social media (blogging, Facebook, Twitter, etc.) presents great opportunities for making connections with their customers and would-be customers. And yet,…
Blogging for Non-profit and Educational Organizations»
The other day I was asked, “Is blogging useful for non-profit or educational organizations?” My mom would be pleased to know I stifled my first thought about bears and what…