There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of the copy, the few visitors who are really interested in what you have to offer will. If they’re really interested, they’re your best prospects. And
It’s amazing to me that this still happens with a fair degree of regularity. It would seem obvious that print and the web are two distinct mediums requiring different expertise. But unfortunately, it’s not uncommon. Design-is-design-is-design to many people, and many of them continue to think of web design as “on-screen graphic design.” I’ve discussed
Good website navigation not only helps visitors find the information they are looking for, it also tells them where they are on a website. This is especially important in light of the fact that people may arrive anywhere on a website via search or a link from another website. They will appreciate some indication of
DOH! We recently had a glitch on a logo/web design project for which I take complete responsibility. Knowing the client was anxious to get the website completed, I tried to shortcut the logo design phase. Oh sure, we gathered all the information, took careful notes about the company, its competitors, its products, and its markets
If you’re like a lot of bloggers, you may have started blogging before you’d thought beyond a couple of posts. If it’s a choice between starting before you know what you’re doing or never getting started because you haven’t figured everything out, I’d encourage the former. But for a blog to benefit your business, it
Another excellent video from Michael Wesch, Assistant Professor of Cultural Anthropology at Kansas State University, this one describing changes in the way we "find, store, create, critique, and share information."