Sep 9, 2009; Category: Book Review; Tags: Books, Marketing, Seth Godin; No Comments
Take a look at Seth Godin’s Book Roundup, a list of mostly business and marketing books, but even those that are not have some application to business and marketing. No doubt the list could be longer, but this is what Seth has been reading. I’d like to mention another book that I think deserves your
Jul 27, 2009; Category: Book Review, Communication, Marketing; Tags: Marketing, Online Community; 2 Comments
In the growing body of information about how to grow and manage online communities, Angela Connor’s 18 Rules of Community Engagement is among the best. The book is full of common sense and good advice from someone who has been there, done that, and continues to do it. Angela is a successful community manager, growing
Mar 15, 2009; Category: Book Review, Business, Marketing, Zeitgeist; Tags: Seth Godin, Tribes; No Comments
I’m guessing Seth Godin, like the rest of us, is completely capable of not thinking clearly on occasion and saying dumb things. But you won’t find evidence of that in Tribes, a book in which he has clearly and compellingly laid out what it takes to be successful in marketing in 2009. In this little
Jan 25, 2009; Category: Book Review, Marketing; Tags: Business, Case Studies, Change, Marketing; No Comments
I’ve known Casey Hibbard for approximately five years, and have provided web design/development services for her. She has written some case studies, or "success stories" as she prefers, for my company. She’s smart and has a lot of integrity, and I was thrilled when she told me she was writing a book about how to
Dec 12, 2008; Category: Book Review, Marketing; Tags: David Meerman Scott, Marketing, New Rules; No Comments
David Meerman Scott’s book, The New Rules of Marketing & PR, has been around for more than a year and has gotten a lot of well-deserved attention. Not only does it outline how to use social media for marketing, it also describes how to use more traditional marketing instruments, such as press releases, to best