Aug 6, 2009; Category: Blogging, Communication, Marketing; Tags: Blogging, Communication, Marketing; No Comments
I don’t know how many of you have read the iconic book, The Cluetrain Manifesto, which was first published in 1999, the same year I moved to New Mexico. I am almost certain I read a portion of it a few years earlier, however, because I was working for a corporation when I first read
Jul 20, 2009; Category: Blogging, Guest Post, Marketing; Tags: Blogging; 4 Comments
Note: This is a guest post written by Jan Felt. The author is a blogger at CyberFootprint, and a marketing and communication enthusiast. You can check out his blog, or follow him on Twitter. This post won’t make you a better lover, just as it won’t make you rich or famous. Don’t switch to YouTube
Jul 8, 2009; Category: Blogging, Business, Communication, Marketing, Search/SEO; Tags: Blogging, Marketing; One Comment
If you’re struggling with whether or not to launch a blog, you need to download and read this whitepaper. Sometimes the hardest part of blogging is making the decision to do it. That can be especially true for companies, where it may be necessary to get buy-in from several stakeholders across multiple departments in multiple
Jul 4, 2009; Category: Blogging, Marketing, Search/SEO; Tags: Blogging, Local Search, SEO; No Comments
Bandwagons are lots of fun to jump onto: there are usually a lot of upbeat, excited people already there. Many of them are convinced the bandwagon is taking them to a lovely, special place where their dreams will be fulfilled. And possibly they will be. The problem is, when people are in a state of
Jun 24, 2009; Category: Blogging, Business, Marketing, Search/SEO, Zeitgeist; Tags: Local Search, Marketing; 2 Comments
People have gardens for different reasons. There are flower gardens, usually out front where passersby can easily see them, which are meant to provide enjoyment or present a certain "look" to the neighborhood and to the people who live there. And there are vegetable gardens, which provide food. If your vegetable garden is a hobby,
Jun 7, 2009; Category: Blogging, Business, Marketing, Search/SEO; Tags: Blogging, Local Search; 3 Comments
To prove that local businesses can grow their business through blogging, we’re looking for a plumber who wants to serve as our "test subject" in a public experiment, which we’re calling "The Plumbing Project." We’ll set him (or her) up with a blog and provide free consulting services for a year. And of course, we’ll
May 19, 2009; Category: Blogging, Business, Communication, Marketing, Video; Tags: Entrepreneurs, Marketing, Seth Godin; No Comments
Time for another (nearly) regular Seth Godin feature video. This one is short and simple, and addresses a really important concept for bloggers (and really, all business owners) to understand: people are looking for solutions to their problems and answers to their questions. Provide them and you will have an audience (or customers). Provide them