Disclaimer: not an actual Evo web designer. There are lots of approaches to website design. Other designers may legitimately find much to disagree with in this short list, or have items to add (please!). But these are the over-arching principles I try to adhere to in designing sites. At least they’re the ones I can
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and services, sometimes in exchange for a little bit of information that could be helpful in your marketing. It’s a very simple process, but companies screw it up all the
I’m not an accessibility “expert,” though I care about the issue and do my best to create accessible websites. However, I read a lot of web design/development information, and sometimes in my reading I pick up a trick without thinking through all of the accessibility angles. A classic example is how I’ve routinely (until now)
You’ve seen those homepages with 3 product lead-ins and 2 giveaways and NEW!!! special pricing and the latest news and a billboard about what the company stands for and the mission statement and a picture of the CEO and an announcement about the company picnic and a picture of the dog by the sales manager’s
Web accessibility has to do with making websites accessible and usable for everyone, regardless of abilities or disabilities. Most of the techniques for making websites accessible are easy to do and don’t take much time, but many websites are minimally or not at all accessible. There are laws in place to ensure that public and
Splash pages represent a fundamental misunderstanding of the online medium. Often, they come from a print perspective ("books should have a cover"), or sometimes from a broadcast perspective ("a show should have an intro"). In user surveys, splash pages consistently rank as one of the most annoying things on the internet, but there are still
You’ve seen them: surprisingly bad websites representing good companies or organizations. Websites with Flash intro screens, incomprehensible menus, bad links, and no discernible message. Websites that drop you off unexpectedly in the middle of nowhere with no clear indication how to get back without hitting your browser’s back button. Websites with so little traffic that
