Getting Started with Google Analytics
Author: Ray Gulick; Categories: Marketing, Search/SEO, Video; Comments: Be the first!
Google Analytics is one of the simplest and quickest ways to understand what is happening with your website. This video, from WordPress, explains how and why to create a Google Analytics account and how to use it.
WordPress Selected Best Overall Open Source Content Management System
Author: Ray Gulick; Categories: Content Management System, WordPress Themes; Comments: 2 Comments
We’ve been on the WordPress-as-CMS bandwagon for several months. Recently, we heard WordPress was awarded the Best Overall Open Source Content Management System award in the 2009 Open Source CMS Awards, beating out Drupal, Joomla, and a bunch of other geek favorites. We didn’t even know there was such an award, but of course, we like that it confirms our point of view that WordPress is a great CMS.
Recently we posted that All Small Business Websites Should be on a Blog Platform, by which we really meant "on WordPress." We were trying to appear open-minded. But really, we’re biased: we love WordPress. There, we said it! And we don’t care if the whole world knows it! WordPress has earned our favor by being simple, flexible, and powerful. And the more we use it, the more we understand how simple, flexible, and powerful it truly is. Read the above article for the benefits of blog-based websites for small businesses.
Also, check out our recently released (September 2009) CMS theme: Evo4 CMS. It was designed specifically to be used by professional designers who need a CMS for websites that incorporate a blog. We suggest it for professional designers because it’s not pretty out of the box, and you’ll need an excellent understanding of Photoshop and CSS—along with some understanding of PHP—to use it as the basis for a great website. You can also download a companion Photoshop template to help in the skinning (we can almost guarantee you won’t want to use the theme as is: it’s gray on gray).
How to Restart Blogging After a Vacation or Long Layoff (or both)
Author: Ray Gulick; Categories: Blogging, Marketing; Comments: Be the first!
Just post it. Post anything. As long as it has to do with the focus of your blog. Doesn’t matter if it’s short; doesn’t matter if it’s good. Just write it and post it.
It’s like falling off your diet. Or your exercise program. The important thing is to restart as soon as possible. Come back in a day or two and do something better, maybe your best post ever. But for now, get something up there.
Is this post written for myself or to myself? You bet!
If you’re struggling with whether or not to launch a blog, download and read this FREE whitepaper»
Blogging is not for everyone or for every company. If you are trying to decide whether it’s for your company, this whitepaper will help you with your decision.
A (Real) Small Business Stimulus Plan!
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