To Blog or Not to Blog: What Your Company Should Consider Before Jumping onto the Blogging Bandwagon
Author: Ray Gulick; Categories: Blogging, Business, Communication, Marketing, Search/SEO; Comments: 1 Comment
If you’re struggling with whether or not to launch a blog, you need to download and read this whitepaper.
Sometimes the hardest part of blogging is making the decision to do it. That can be especially true for companies, where it may be necessary to get buy-in from several stakeholders across multiple departments in multiple layers of management. While this whitepaper is written primarily for people in companies with multiple layers of management, people in small companies, and individuals who are considering blogging will find plenty of information that applies to them.
“I was surprised at the amount of useful information in such a quick read. When I reached the end, I was ready for more.”
I don’t think every company should have a blog. If the conditions are right, the benefits can be enormous. If the right conditions don’t exist, or can’t be brought into existence, blogging can be a big waste of time. This whitepaper helps you evaluate your situation so you can make an intelligent decision for your company (and your career).
It also offers some "getting started" advice, helping you avoid the I-wish-I’d-known-that-when-I-started syndrome that affects most bloggers within their first 6 months.
An excerpt:
Blogs are great for communicating directly with members of your target audience. Because it’s direct communication, an authentic, person-to-person voice is required. And this brings us to one of the toughest problem companies face: using an authentic voice is no small challenge in an environment in which your boss and his/her boss will read and evaluate your posts. In a worst-case scenario, you might write with an authentic voice, and be required to modify it to sound "more formal" or "more like we want people to think about our company." As a result of such thinking, too many company blogs pontificate rather than communicate.
This is a short-term problem. People will soon stop reading your blog, and you can quit posting/pontificating. End of problem. Of course, that doesn’t get you closer to any of the goals you had for your blog when you started, so it’s not much of a solution.
Download To Blog or Not to Blog, and pass it around to everyone in your company (or outside your company) who has anything to do with an existing or potential blog. And feedback is greatly appreciated!
One Comment on “To Blog or Not to Blog: What Your Company Should Consider Before Jumping onto the Blogging Bandwagon”
If you’re struggling with whether or not to launch a blog, download and read this FREE whitepaper»
Blogging is not for everyone or for every company. If you are trying to decide whether it’s for your company, this whitepaper will help you with your decision.
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Blogsouls
Jan 18, 2010
8:12 am
To Blog or Not to Blog: What your company should consider before jumping onto the blogging bandwagon – Download the complete whitepaper! [...]