There’s a myth in website design that “no one reads the copy.” It’s not entirely true. While most of the people who visit your website will not read most of the copy, the few visitors who are really interested in what you have to offer will. If they’re really interested, they’re your best prospects. And
Google gets a bit cute (the idea for the “Googlebot” holding flowers comes from a post on Google’s blog entitled First Date with the Googlebot; unless you’re kind of a geek, don’t bother reading the post), but they offer some solid advice in their recently updated Search Engine Optimization Starter Guide. If you care about
We live in an era of commodification of services. Many of the services that relied on people with specialized skills and expertise a decade ago can be accomplished by low-skilled workers, and in some cases, by automated services (translation into a foreign language, for instance). Few people would argue that services delivered by low-skilled or
It’s amazing to me that this still happens with a fair degree of regularity. It would seem obvious that print and the web are two distinct mediums requiring different expertise. But unfortunately, it’s not uncommon. Design-is-design-is-design to many people, and many of them continue to think of web design as “on-screen graphic design.” I’ve discussed
