Launching Another WordPress Site: Talatek, LLC
Obviously, we’ve been busy: TalaTek’s website is the fourth we’ve launched in a month (the third in little more than a week), with more in the works. This pace would be impossible without WordPress. With it, however, it’s not much of a stretch (discounting some late hours here and there).
The more I work with WordPress, and the more I understand of it’s capabilities and how to take advantage of them, the more impressed I am with it. Not just because it allows me to do more as a designer and developer (does it ever!), but because it allows website owners to do more to manage their online presence. It enables business owners and organization managers to utilize their websites as active communications tools, making updates and changes on an as-needed basis with very little effort.
TalaTek is in line with a trend I’m seeing in which businesses are more willing to embrace blogging as a means of creating content of value to their market, establishing their expertise and enhancing their search engine rankings. TalaTek has elected to call their blog posts “articles,” but I don’t care what they call them as long as they keep posting and getting the benefits of posting them.
Leon Sterling of Compelling Concepts wrote the copy for the website and developed the messaging. It was good to have a partner in the creative process; design is much easier—and more effective—when a clear message exists.