This is a guest post by Bonnie Harris, the founder of Wax Marketing, Inc. She has over 20 years experience promoting businesses and products of all kinds. Read her blog or follow her on Twitter for more ideas! It’s easy to find articles and blog postings about the "new" PR—and how traditional media is dead.
That’s right: you don’t find your audience. They find you. Your job, as a blogger, is to make it easy for them to find you when they decide to look for information. It’s a simple formula, but it’s so easy to get off-track. Identify your audience, or "Tribe" if you prefer. You’d be surprised how
I don’t know how many of you have read the iconic book, The Cluetrain Manifesto, which was first published in 1999, the same year I moved to New Mexico. I am almost certain I read a portion of it a few years earlier, however, because I was working for a corporation when I first read
Like a lot of people over the last several months, we’ve not been in much of a spending mood. We cut out some things that we judged non-essential, and one of those things was espresso. After several espresso-less months, however, my wife decided espresso was more essential than we thought. She headed to the local