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Seth Godin Clip: No One Cares About You
Author: Ray Gulick; Published: May 19, 2009; Category: Blogging, Business, Communication, Marketing, Video; Tags: Entrepreneurs, Marketing, Seth Godin; No Comments
Time for another (nearly) regular Seth Godin feature video. This one is short and simple, and addresses a really important concept for bloggers (and really, all business owners) to understand: people are looking for solutions to their problems and answers to their questions. Provide them and you will have an audience (or customers). Provide them often enough and you will have fans, who then will care about you…as long as you keep delivering answers and solutions to their problems.
That’s the difference between online relationships and personal relationships. Online relationships are much simpler. They’re based on a real or perceived value exchange: "You give me useful or interesting information, I’ll give you my attention. If you become tedious (such as devoting a lot of attention to stuff that’s about you), I’m gone." Come to think of it, there’s a bit of that in personal relationships, too. Hopefully, to a much lesser degree. 
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