Apr 28, 2009; Category: Business, Marketing, Zeitgeist; Tags: Business, Economy, Future, Marketing, Seth Godin; No Comments
That’s Seth Godin’s prediction, not mine. It’s based on behavioral trends for people who are ready to buy. It might be a bit exaggerated, but let’s suppose only 50% of your sales are from word of mouth or online promotion. What are you doing to prepare for that kind of sales mix? Here in New
Apr 26, 2009; Category: Blogging; Tags: Blogging, Humor, Seth Godin; No Comments
Other than the name’s deliberate similarity (I freely admit to link-baiting), Six SICMA has absolutely nothing to do with the Six Sigma management process developed by Motorola engineers and subsequently adopted by hundreds of corporations in the 90′s. On the other hand, maybe it does, just a little. Six Sigma was meant to ensure quality
Apr 23, 2009; Category: Communication, Video, Zeitgeist; Tags: Future, Usability; No Comments
While I’m highly skeptical that Microsoft will play a key role in bringing them into existence (they haven’t really been about innovation for more than a decade), this 5-minute video shows some intriguing possibilities for making digital information part of our everyday lives. Some of it is science fiction at this point, but a lot
Apr 22, 2009; Category: Blogging, Business, Communication, Marketing, Search/SEO, Zeitgeist; Tags: Blogging, Business, Communication, Marketing; No Comments
In response to the question, lots of people in the marketing, web, or social media business will tell you that blogging is for all businesses. In a moment of unbridled enthusiasm, I might tell you that too (hey, there are interesting and useful blogs about solid waste management). However, if I take just a little
Apr 19, 2009; Category: Business, Communication, Marketing, Search/SEO; Tags: Google Analytics, Local Search; No Comments
As you may or may not be aware, Google and other search engines (yes, there are still others, more or less) are altering their approach to search to deliver "personalized" and local search results. This means if someone searches for "wood stoves santa fe," they get Santa Fe listings for wood stoves at the top
Apr 16, 2009; Category: Blogging, Communication, Marketing; Tags: Humor, Local Search, SEO; One Comment
When we implement a blog for a client, it feels a little like we just delivered one of those little Easter chickens (the ones that drop jelly beans as they walk). As delivered, the blog is ready to go, but the bloggers have to load them up with jelly beans, wind them up, send them
Apr 8, 2009; Category: Blogging, Communication, Marketing, Zeitgeist; Tags: Blogging, Google Analytics, Local Search; No Comments
I continue to be amazed at how many business owners are perfectly happy with static brochure websites. Well, maybe not exactly happy with them, because they’ve certainly noticed their website is not a source of revenue. But they’ve decided they can’t expect much from the Internet and their brochure website will do. Unfortunately, static websites