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Important Advice on Web Copy from David Meerman Scott
Author: Ray Gulick; Published: Mar 23, 2009; Category: Business, Communication, Marketing, Video; Tags: David Meerman Scott, Web Copy, Writing; No Comments
Most of us forget, when we’re writing copy for our website, that we’re writing for our market: people who don’t care about us or our products. What they care about is themselves and what they want. David Meerman Scott explains how to write copy they will read, with a neat little exercise.
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