This could be a rant, but it’s not: primarily because I’m writing this post more than 48 hours after the support incident that had 20 client websites down for several hours on Sunday. That it happened had to do with some miscommunication for which Evo shares and accepts part of the responsibility. It should also […]
One of the biggest mistakes businesses with a local market make is to assume they have no need for an effective web presence. There is a tendency to think that, if they have a Yellow Pages ad, and advertise in the local paper, people know all about their business. The fact is, people search for […]
This short video is a wonderful parody about how the design process too often works; or doesn’t work. It demonstrates what happens when design is not valued or recognized as a means of clearly communicating the central or primary message. If you’ve been a designer for any length of time, you’ve found yourself in a […]
Giving away stuff on your website is a really smart thing to do. It’s an opportunity to spread your ideas or information about your products and services, sometimes in exchange for a little bit of information that could be helpful in your marketing. It’s a very simple process, but companies screw it up all the […]
Most of us forget, when we’re writing copy for our website, that we’re writing for our market: people who don’t care about us or our products. What they care about is themselves and what they want. David Meerman Scott explains how to write copy they will read, with a neat little exercise.
Business Week’s SmallBiz Insider offers this look at Rebounders, people who were laid off recently who are now taking matters into their own hands with their own businesses. Just wanted to pass it along in case you need a little inspiration in the face of economic woes.
A friend asked me the other day where I find the time to post. Part of my job (I’m an independent business owner, so I get to define my job description) is selling other business people on the benefits of blogging, and concern about finding the time to do it is clearly the number one […]