Lessons from General Custer: Why Should You Have a Business Blog?»
Feb 3, 2009; Category: Business, Marketing, Zeitgeist; Tags: Blogging, Change, Economy, Marketing; 4 Comments
There’s much talk and growing evidence that businesses that blog are realizing business benefits, including increased sales. Most business owners I talk to, however, are hesitant. They’ve heard about the "next big thing" before, so they’re not ready to get excited about blogging, and they have business to tend to. Their lack of excitement often