Times are tough, and they’ll get tougher, according to just about every expert opinion you can find. Optimistic experts say the recession will last through 2010; pessimists forecast hardship for the next decade. The wailing and gnashing of teeth among business owners and their employees (not to mention the experts) has reached almost biblical proportions.
The Machine is Us/ing Us Found this video on a social media site I belong to; it’s different than an older video I remember with a similar name. It’s a bit melodramatic, but it provides a reasonable overview of how the web has evolved from static content inseparable from format, to database-driven content separate from
I subscribe to a lot of blogs on a variety of subjects, and regularly find new blogs to add to my reader. I unsubscribe almost as regularly. When I first began subscribing/unsubscribing (it’s a little like gardening; planting and weeding), I was not conscious of my reasons for adding or keeping feeds. Over time, I’ve
You would think that a company that puts many thousands of dollars into its website would want to track website results to find out how many unique visitors it gets, where they come from, what content is most read, and dozens of other useful bits of information that have the potential to inform smart decisions
Evo operates in New Mexico, a state ranked at or near the bottom of the nation in too many business, economic development, public education, and social equity categories. I’m not saying anything that isn’t common knowledge in New Mexico, though many would prefer it not be known outside the state. We have natural beauty (out
This is a Guest Post by Casey Hibbard of Compelling Cases Inc., author of Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset. For more tips on creating and using customer stories, sign up for her monthly e-tip or get RSS feeds for her Stories That Sell blog. Running interviews
There are few things more difficult than setting aside your own knowledge and assumptions to look at things from someone else’s perspective. (If that were not the case, political "discussion" would be far more productive…but I digress.) It’s critical to the success of a website that it serve the needs of its audiences, but too