If You Run a Business, The New Rules of Marketing & PR is for You
David Meerman Scott’s book, The New Rules of Marketing & PR, has been around for more than a year and has gotten a lot of well-deserved attention. Not only does it outline how to use social media for marketing, it also describes how to use more traditional marketing instruments, such as press releases, to best advantage online.
Scott explains how new technology and old media can work together: blending blogs and press releases, podcasting and branding, and RSS and media rooms to help buyers find your company’s products and services.
Topics include how to write for your buyers, how web content influences the buying process, blogging, podcasts, social networking sites, search engine marketing, and a lot more. It’s a fairly quick read, and it may open our eyes to a lot of new possibilities (it did mine).