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How Some Businesses Thrive in Poor Economies
Author: Ray Gulick; Published: Dec 13, 2008; Category: Marketing, Zeitgeist; Tags: Business, Economy; No Comments
If you’re not at least a little concerned about the economy and what it might mean to your business, you just haven’t been paying attention. On the other hand, this is no time to panic. Some businesses thrive in slow times, and not because they sell tin cups or hand-lettered "will work for food" signs. These businesses see opportunities others miss.
People generally don’t stop buying altogether during a downturn: they still need goods and services. But they are a lot more conscious of "value" and getting their money’s worth when they spend money. This value-consciousness creates opportunities for savvy business owners. Taking advantage of those opportunities, however, often means changing some of the ways they do business. Most business owners won’t do that, and most businesses will suffer as a result. Some will even fail, rather than change.
Now is the time to think about the web as a business platform. The days of online brochures being useful are past, even for "brick-and-mortar" businesses. There are efficiencies and competitive advantages to be gained with the use of web-based applications and online marketing techniques. It doesn’t matter what your business is, the people in your market go to the web to begin the sales process, long before you even know they’re looking for your product or service. If they find the information and service they’re looking for on a competitor’s website and don’t see anything helpful on yours (or don’t find yours), you’ve lost an opportunity to make a sale, or worse, a long-term customer.
Here are 3 things you can do right now:
- Sign up for our newsletter, EvoLetter 2.0, for ideas about how a web-based business platform can help your business thrive.
- Buy David Meerman Scott’s book, The New Rules of Marketing & PR, and (this is the important part) read it.
- Call us at 505-466-8292 to schedule a meeting to discuss making the web part of your business platform.
